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Privacy Policy

Privacy Policy


1.1 Peninsula Cinemas

Peninsula Cinemas (“Peninsula”) operate cinemas.  Through these operations, Peninsula from time to time gathers information from Customers and other parties with whom we deal for a variety of reasons including, in particular, to enable us to improve the nature of the services we provide. Peninsula understands individuals' concerns regarding confidentiality and takes seriously its obligations in respect of all information it gathers. To safeguard that information, Peninsula has implemented a program to ensure compliance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (“APPs”). This Privacy Policy outlines how Peninsula deals with Personal Information.



2.1 Nature of Information

The information Peninsula collects in most cases relates to Customers but can relate to suppliers and other parties we deal with (for the purposes of this Privacy Policy all such people are described as “Customers”). Information is gathered for a range of purposes, including the provision of ongoing Customer support and the compiling of Customer databases to enable us to more accurately market our goods and services. The type of information we collect includes such things as contact details, buying habits, opinions, product preferences and transactional details. Peninsula treats all such information which is collected and identifiable as relating to an individual as Personal Information. It is this information which is described as “Personal Information” for the purposes of this Privacy Policy.

2.2 Collection of Information

In accordance with the APPs, where practical, Customers of Peninsula may deal with Peninsula on an anonymous basis. However, as a provider of a wide range of services, Peninsula frequently finds that it is necessary to collect Personal Information during the course of transactions.

Personal Information may be collected about Customers via the following means:

competition entry forms;

application forms;


websites (including in some instances cookies);

online transactions;

networking functions (eg: business cards);

over the phone;

credit card details via credit card purchases; and

information collected from third parties.

2.3 Information given to Customers

When Personal Information is collected from a Customer, they are advised at the time of collection or as soon as practical after its collection as to:

Peninsula's contact details;

the purpose of collection;

the fact that the Customer can gain access to the Personal Information;

the types of organisations to which their Personal Information may be disclosed;

whether the Personal Information will be disclosed to overseas recipients;

any law that requires the Personal Information to be collected; and

the key consequences if all or some of the information cannot be collected.

Where Peninsula collects Personal Information about a Customer from a third party, and the Customer has not previously consented to that third party providing the information to Peninsula, Peninsula will, where reasonable and practical, provide the Customer with the following information about that third party:

the third party's contact details;

the purpose of collection;

the fact that the Customer can gain access to the Personal Information;

the types of organisations to which their Personal Information may be disclosed by that third party;

whether the Personal Information will be disclosed to overseas recipients;

any law that requires the Personal Information to be collected; and

the key consequences if all or some of the information cannot be collected.

2.4 Sensitive Information

Peninsula will not ask a Customer for information revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, or details of health, disability or sexual activity or orientation, unless:

the Customer provides their consent;

the collection of that information is specifically authorised by law;

the collection is necessary to lessen a serious or imminent threat to the health or safety of a person; or

the collection of the information is necessary for the establishment, exercise or defence of a legal claim.

2.5 Customer consent

Wherever practical, Peninsula will obtain the express consent of Customers to the collection of Personal Information.

In some situations, Peninsula will interpret a Customer's actions as indicating that a Customer consents to the collection of Personal Information. This may occur where the Customer has provided Personal Information for a particular purpose and that purpose cannot be achieved without Peninsula making use of the Customer's Personal Information.

2.6 What happens if Personal Information is not provided?

Where relevant, Peninsula will endeavour to make Customers aware that Peninsula may not be able to provide a proper service to them if Personal Information is not provided upon request.



3.1 Who may view Personal Information

In general, only officers, employees or contractors of Peninsula may view Personal Information. Peninsula will only grant access to parties other than Peninsula’s officers, employees and contractors to view Personal Information where Peninsula believes that access is necessary to achieve the purpose for which the Personal Information was collected.

Peninsula will only disclose Personal Information to parties other than Peninsula’s officers, employees and contractors if:

that disclosure is required to give effect to the purposes for which Peninsula collected the Personal Information;

the Customer has consented to that disclosure;

Peninsula believes that the disclosure may lessen a risk of harm to the health or safety of any person;

Peninsula believes an unlawful activity is being undertaken and the Personal Information is disclosed as part of Peninsula's investigation into this activity;

Peninsula is required by law to disclose the Personal Information; or

the disclosure is required for the enforcement of a criminal law or a law imposing a pecuniary penalty or for the protection of public revenue.

International transfers

Peninsula may disclose Personal Information to countries outside Australia. We will only do so in compliance with all applicable Australian data protection and privacy laws. Peninsula will take reasonable steps to protect personal information no matter what country it is stored in or transferred to.

If obtaining the Customer's consent is not practical, then the information may still be transferred if, as part of the agreement for the transfer of that information, the other organisation agrees to comply with Peninsula's privacy obligations to that Customer.

3.2 Identification

Peninsula does not use any prohibited identifiers (such as a tax file number) to identify its Customers.

3.3 Storage and Security

Personal Information may be stored in either hard copy form or on computer or both. Hard copy Personal Information is wherever practical, kept under locked security. Personal Information stored on computer is wherever practical, password protected. Where possible and practical, Peninsula will endeavour to comply with recognised Australian and international standards relating to information security. Peninsula regularly deletes and de-identifies Personal Information if the information is no longer needed by Peninsula.

3.4 Updating Personal Information

Peninsula regularly monitors the quality and accuracy of Personal Information that it maintains and where practical, updates that information on a regular basis. Customers can update their Personal Information at any time by contacting Peninsula.



Peninsula has adopted the position proposed by the Privacy Commissioner that a young person is able to give their consent when he or she has a sufficient understanding and maturity to understand what is being proposed. Where Peninsula is aware that it is gathering information from a minor, Peninsula will obtain consent from a legal guardian for the collection of the information. Where this is not possible, Peninsula's staff will make a determination as to the minor's understanding of why the Personal Information is being collected, before deciding to collect that information.



Personal information gathered during competitions run by Peninsula will be governed by the principles set out in this Privacy Policy unless an express statement is made in relation to privacy in the conditions of entry for the competition.



Personal Information collected for direct marketing purposes will only be collected, used or disclosed with the consent of the relevant Customer as provided for in this Privacy Policy. In circumstances where Peninsula cannot practically obtain the consent of a Customer, then Peninsula may still engage in direct marketing to that Customer, but will:

advise the Customer that he or she can be taken off the mailing list at any time; and

display its contact details clearly in each direct marketing publication.

Customers may be taken off any mailing list by contacting Peninsula.



Customers may access their Personal Information by contacting Peninsula. Access is generally granted within 30 days of that request. Peninsula may impose a reasonable charge for access.



8.1 When access can be withheld

Access to Personal Information may be withheld in a number of circumstances. These include where:

providing access would pose a serious and imminent threat to the life or health of a person;

providing access would have an unreasonable impact on the privacy of others;

the information is subject to confidentiality where the person who provided the information to Peninsula did so expressly on the condition that it remains confidential;

the request is vexatious or frivolous;

the information relates to current or anticipated legal proceedings between Peninsula and the person and the information would not be required to be discovered to a court;

Peninsula is in commercial negotiations with the person and the information would reveal Peninsula's intentions;

providing access would be unlawful or Peninsula is required by a law to withhold access; or

providing access could prejudice the investigation or detection by Peninsula or by a government body of an unlawful activity or some serious or improper misconduct.

Where Peninsula does withhold Personal Information, VPeninsula may instead choose to give the Customer a summary of that information.

8.2 Written reasons

If Peninsula does withhold Personal Information, Peninsula will provide written reasons.

8.3 Third party intermediary

If Peninsula withholds access to Personal Information, Peninsula will consider whether the provision of access to an independent third party will meet Peninsula's and the relevant Customer's needs.



Peninsula may from time to time employ subcontractors to provide services to it. In these situations, Personal Information may be collected about those subcontractors. This Privacy Policy applies equally to those subcontractors.



Peninsula is committed to working with its Customers to obtain a fair resolution of any complaint or concern about privacy. To contact us with a compliment or complaint or a privacy question, you can email us at:



Peninsula may modify this Privacy Policy and the way it handles Personal Information at any time in its sole discretion.



Further information on privacy can be obtained from the Privacy Commissioner at